Two doctors are standing at a sleeping patient's bed side. They talk about plans and procedures while a small fly keeps disturbing them. Annoyed with the little creature, one doctor gets his defibrillator and gives the bug an electric shock. While the patient's wife and child walk in the room, the doctor -still holding the defibrillator and leaning over the patient- happily says "So, that killed him!" The scene ends with the words: "Don't judge quickly. We won't."
It's a funny commercial from mortgage company AmeriQuest:
The commercial is entertaining, but just like many other campaigns - this commercial also tells a story.
It's a little piece that shows a small part of the company its representing. The entire picture includes the company's employees, salesmen, customer service, websites, social media pages, and more. In yesterday's PR class, DART spokesman Morgan Lyons said PR is "all about telling stories." People connect, learn and change behaviors by telling and listening to stories. "We do not learn mainly from instinct or experience, although these are certainly a part of human learning. We learn from the experiences of others. Others tell us these experiences in the form of story, and human knowledge is increased as more people think of ideas to expand upon these experiences and they pass their new found knowledge down through the generations, " says Joanne Brooks in her article "The importance of storytelling to the development of mankind." Lyons said it's important to start with a blank slate, find the right tools for the job (e.a. Twitter, Newspaper, etc), and tell the audience a story. Nowadays, much of that storytelling is being done online and in short form. Reace Alvarenga-Smith had a perfect example. She and her team created 'Texas Health Moms', a successful mommy blog that informs women on female health by Texas Health Hospitals. It's a form of storytelling that engages women, inspires them to live healthy, and teaches them about Texas Health Hospitals at the same time. The articles on that blog focus on one particular group of audience: women with children.
On this bog, anything that has to do with female health is news. "Everything can be news,"said Moroch Partners' Lauren Benson. The subjects on Texas Health Moms might not be of interest to men or teenagers, but they will speak to women with kids. As long as it's directed to the right audience, it's communicated at the right time, and with the right medium, anything can be newsworthy. Apparently, even commercial Jingles are worth sharing. Benson said when Mattress Giant released its "naughty" version of the famous "ooh aah" jingle, she noticed a surge in Tweets about Mattress Giant. Here it is, for your pleasure: Since PR professionals have a high demanding job, Smith also talked about keeping a balance between work and your private life. She said she works to live, not the other way around. I appreciate her insight, and could not agree more. So -- off to the lake!!
(...I wish...)
It's a funny commercial from mortgage company AmeriQuest:
The commercial is entertaining, but just like many other campaigns - this commercial also tells a story.
It's a little piece that shows a small part of the company its representing. The entire picture includes the company's employees, salesmen, customer service, websites, social media pages, and more. In yesterday's PR class, DART spokesman Morgan Lyons said PR is "all about telling stories." People connect, learn and change behaviors by telling and listening to stories. "We do not learn mainly from instinct or experience, although these are certainly a part of human learning. We learn from the experiences of others. Others tell us these experiences in the form of story, and human knowledge is increased as more people think of ideas to expand upon these experiences and they pass their new found knowledge down through the generations, " says Joanne Brooks in her article "The importance of storytelling to the development of mankind." Lyons said it's important to start with a blank slate, find the right tools for the job (e.a. Twitter, Newspaper, etc), and tell the audience a story. Nowadays, much of that storytelling is being done online and in short form. Reace Alvarenga-Smith had a perfect example. She and her team created 'Texas Health Moms', a successful mommy blog that informs women on female health by Texas Health Hospitals. It's a form of storytelling that engages women, inspires them to live healthy, and teaches them about Texas Health Hospitals at the same time. The articles on that blog focus on one particular group of audience: women with children.
On this bog, anything that has to do with female health is news. "Everything can be news,"said Moroch Partners' Lauren Benson. The subjects on Texas Health Moms might not be of interest to men or teenagers, but they will speak to women with kids. As long as it's directed to the right audience, it's communicated at the right time, and with the right medium, anything can be newsworthy. Apparently, even commercial Jingles are worth sharing. Benson said when Mattress Giant released its "naughty" version of the famous "ooh aah" jingle, she noticed a surge in Tweets about Mattress Giant. Here it is, for your pleasure: Since PR professionals have a high demanding job, Smith also talked about keeping a balance between work and your private life. She said she works to live, not the other way around. I appreciate her insight, and could not agree more. So -- off to the lake!!
(...I wish...)
