Class in 140 Characters or Less

Research points to a disconnect between how students and faculty view social media use

There are more than 20 million college students in America, and more than 50 percent will not graduate. The No. 1 reason contributing to student dropout rates is a lack of engagement. The billion-dollar question for our education system is: How do we motivate and stimulate students to take a more proactive role in their academic success?

An obvious starting point might be the environments in which we know today’s students are currently engaged, all day, every day—social networks. To date, a significant chasm has existed between students’ interactive, stimulating experiences with social media and the reality of their “low-tech” classrooms.

Of course, there are exceptions, but on the whole, the education system isn’t yet capitalizing on the social networking and Web 2.0 tools that keep today’s digital natives motivated. It’s time to unleash that potential.

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