Harvard Business School (Harvard Full-Time MBA Profile) and Columbia University's Graduate School of Business (Columbia Full-Time MBA Profile) have joined a growing list of business schools that are adding courses on social media to their MBA curricula, addressing the corporate demand for social-network-savvy employees. The two schools are among at least six that have added courses in the past year that allow students to learn about Internet marketing and social media strategy, according to course syllabi and faculty associated with the classes.
With Twitter's social networking site claiming 190 million users tweeting 65 million times a day and Facebook reporting 500 million active members, companies including Sears Holdings (SHLD), Panasonic (PC), Citigroup (C), and AT&T (T) have begun hiring social media directors to develop and manage marketing strategies that address the nuances of the online world.
Full Article: B-Schools All A-Twitter Over Social Media